Preparing for food, family and football this Thanksgiving

There’s a lot to look forward to at Thanksgiving--pumpkin pie, turkey (or turducken for some people), time with the family, football, and giving thanks. But the holiday can also be stressful if you’re the one preparing the big dinner. Even if you’re planning to get away, traveling during the holidays can seem more like a headache than a vacation, especially when 42.5 million Americans are expected to travel this Thanksgiving.

To help reduce some of the stress so you can spend more time enjoying the occasion, here are some search tips to make your life a little easier.

Tackling the turkey: 

• Recipe View. Prepare a Thanksgiving meal for even the pickiest of eaters using Recipe View in the left-hand navigation bar, where you can search for recipes based on an ingredient, cooking time and/or calorie count. You can search for a [stuffing] recipe without sourdough or a [mashed potatoes] recipe that is less than 500 calories and takes less than 30 minutes to prepare. It's also a great way to find new, creative dishes for those leftovers, like [thanksgiving leftovers shepherd's pie] instead of the usual [turkey sandwich]. 

• Convert units of cooking measurements. Now you have your recipes, but you may need to triple or even quadruple the serving size because you have a lot of people coming over. To quickly do the math and convert different units of measurement, you can enter your desired conversion into the search box. For example, you can find out [how many tablespoons are in a cup] and instead of measuring out 16 tablespoons of sugar, you can just measure out one cup of sugar. 

Taking care of your travel needs: 

• Find flights for your holiday travel using Flight Search. Whether you’re looking to book a last minute holiday getaway or planning ahead for New Year's, our Flight Search feature helps you plan your trip quickly and easily. If your travel dates are flexible, Flight Search can even help you decide when to fly to get the lowest price. How does [Hawaii] for New Year’s sound? 
• Track a flight. While waiting for family or friends to arrive, you can quickly see if their flight is on time just by searching the name of the airline and the flight number, such as [united 688] to see that Aunt Mary has landed in Chicago on time. 

Enjoying the rest of the day: 

• Check the score without leaving the table. If you can't watch the big football match-ups on Thanksgiving day but want to know the score, sneak a peek on your mobile phone by searching for [green bay packers] or [san francisco 49ers] to quickly see the score. 
• Entertain the kids. An important detail to enjoying your well-cooked meal is making sure the kids’ table doesn’t erupt into a food fight. Keep the kids entertained by searching for [Thanksgiving coloring pages] on Google Images, printing them out, and leaving them on the table with crayons. Just make sure there are enough crayons for everyone! 

• Movie night. For some people, the perfect way to cap off a filling turkey-and-pumpkin-pie meal is to take the entire family to the movies. Whether you’re catching the new [Twilight Breaking Dawn] flick or [The Muppets] movie, you can easily check theater locations and showtimes near you by typing [movies] into the search box. 

Hope you have a happy, stress-free, delicious Thanksgiving!

Posted by Dan Russell, Über Tech Lead, Search Quality & User Happiness

The new Google Search app for iPad

(Cross posted on the Google Mobile Blog)

Today, we're very pleased to be launching a significant redesign for the Google Search app for iPad. As you can see in our video, whether you're doing research and comparing results, or exploring beautiful imagery, we have added new features to make the app more interactive, more visual and to help you find what you want more easily.
 


More interactive

You'll notice that searching is faster and more interactive from your first keystroke. As soon as you begin to type, Google Instant starts to display results, so you don't even need to press the search button.Once you pick a web page to visit, you'll see the page load on a new, slide-in pane that will layer over the search results. You can slide the pane to the right to get back to your search results, and even keep scrolling through the results as your web page is loading. This allows you to go back and forth from results to web pages quickly to get the information you are looking for.

View search results on the left and a web page on the right in the slide-in pane

More visual

Viewing image results in the app is now much more vivid. Tap on any image result to use the new image carousel, which lets beautiful images shine. You'll see the image you selected expand, and you can easily swipe through the carousel to see other similar images. 

Swipe through the image carousel

Often you may be looking to find something you have seen before again or are continuing research on a topic. But on a tablet, typing can be a challenge. That is why we have created a visual way to explore your search history. Swipe right to view snapshots of pages you've visited, stacked and organized by search term. You can also manage your search history from this new view.

See your past searches with a new, visual history

With this release, we also brought Instant Previews to the app so you can quickly compare web pages before you choose your result. Tapping on an icon in the top right of the screen brings you into a visual preview of the pages for your search result, easy to scroll through with the swipe of a finger.  


Find easily

Finally, we added a few extra features that we hope will help you find what you want more easily. After you've selected a result, a new tool helps you find exactly what you need within a web page. Tap the magnifying glass on the top right-hand corner to highlight the most relevant section of the page. You can recommend pages you like with the new +1 button, right next to the magnifying glass, and help others find relevant sites more easily as well.

Helpful tools while you search

We've also made it easier to find and use your favorite Google services like Google News, Calendar and more in the new Apps menu. Tap on an icon to quickly read an email in Gmail, or share a post on Google+ within the slide-in pane. When you slide the pane to the right, you’ll be right back to searching.

Easily find more Google services

The app is available worldwide for iPads with iOS 4.0+. Download it in the App Store and start enjoying a faster and more interactive experience now. 

Posted by Daniel Fish, Software Engineer

Learn more about Flight Search with three quick tips

(Cross-posted on the ITA by Google blog)

With the holiday season closely approaching, you might be looking to book flights to visit friends and family. With our Flight Search feature, you can plan your trip quickly and easily with just a few clicks of the mouse.

In response to interest from you, we’ve shot three short videos to share some of our favorite ways the Flight Search feature can enable you to explore travel options. For example, you may know you want to travel and have a set budget, but you’re not sure where to go. You can also easily see when to fly in order to get the best deal, and you can use a scatterplot to view the entire set of results to more easily compare all flight options at a glance.

Hope these tips help you spend less time worrying about booking your flight and more time preparing for the holidays.

Posted by Marcin Brodziak, Software Engineer, Flight Search

Search using your terms, verbatim

Behind the simplicity of Google search is a complex set of algorithms that expands and improves the query you’ve typed to find the best results. Automatic spelling correction ([vynal] to “vinyl”) and substituting synonyms (matching [pictures] to “photos”) are just two examples of the improvements we make.

In most cases, Google’s algorithms make things better for our users - but in some rare cases, we don’t find what you were looking for. In the past, we provided users with the “+” operator to help you search for specific terms. However, we found that users typed the “+” operator in less than half a percent of all searches, and two thirds of the time, it was used incorrectly. A couple of weeks ago we removed the “+” operator, encouraging the use of the double quotes, which are more likely to be used correctly.

Since then, we’ve received a lot of requests for a more deliberate way to tell Google to search using your exact terms. We’ve been listening, and starting today you’ll be able to do just that through verbatim search. With the verbatim tool on, we’ll use the literal words you entered without making normal improvements such as

• making automatic spelling corrections
• personalizing your search by using information such as sites you’ve visited before
• including synonyms of your search terms (matching “car” when you search [automotive])
• finding results that match similar terms to those in your query (finding results related to “floral delivery” when you search [flower shops])
• searching for words with the same stem like “running” when you’ve typed [run]
• making some of your terms optional, like “circa” in [the scarecrow circa 1963]

You can access the verbatim search tool under “More search tools” on the left-hand side.

In addition to verbatim search, which will be rolling out to all users over the next few days, we’re also applying similar ideas directly to our algorithms, such as tuning the accuracy of when our query broadening search improvements trigger. In the meantime, if you want to search for a very specific term, be that [carosel] or the [etymology of sissors], give the verbatim tool a try.

Posted by Corin Anderson, Principal Engineer, Search

Ten recent algorithm changes

Today we’re continuing our long-standing series of blog posts to share the methodology and process behind our search ranking, evaluation and algorithmic changes. This summer we published a video that gives a glimpse into our overall process, and today we want to give you a flavor of specific algorithm changes by publishing a highlight list of many of the improvements we’ve made over the past couple weeks.

We’ve published hundreds of blog posts about search over the years on this blog, our Official Google Blog, and even on my personal blog. But we’re always looking for ways to give you even deeper insight into the over 500 changes we make to search in a given year. In that spirit, here’s a list of ten improvements from the past couple weeks:

• Cross-language information retrieval updates: For queries in languages where limited web content is available (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), we will now translate relevant English web pages and display the translated titles directly below the English titles in the search results. This feature was available previously in Korean, but only at the bottom of the page. Clicking on the translated titles will take you to pages translated from English into the query language.
• Snippets with more page content and less header/menu content: This change helps us choose more relevant text to use in snippets. As we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu.
• Better page titles in search results by de-duplicating boilerplate anchors: We look at a number of signals when generating a page’s title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page’s content.
• Length-based autocomplete predictions in Russian: This improvement reduces the number of long, sometimes arbitrary query predictions in Russian. We will not make predictions that are very long in comparison either to the partial query or to the other predictions for that partial query. This is already our practice in English.
• Extending application rich snippets: We recently announced rich snippets for applications. This enables people who are searching for software applications to see details, like cost and user reviews, within their search results. This change extends the coverage of application rich snippets, so they will be available more often.
• Retiring a signal in Image search: As the web evolves, we often revisit signals that we launched in the past that no longer appear to have a significant impact. In this case, we decided to retire a signal in Image Search related to images that had references from multiple documents on the web.
• Fresher, more recent results: As we announced just over a week ago, we’ve made a significant improvement to how we rank fresh content. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query.
• Refining official page detection: We try hard to give our users the most relevant and authoritative results. With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking.
• Improvements to date-restricted queries: We changed how we handle result freshness for queries where a user has chosen a specific date range. This helps ensure that users get the results that are most relevant for the date range that they specify.
• Prediction fix for IME queries: This change improves how Autocomplete handles IME queries (queries which contain non-Latin characters). Autocomplete was previously storing the intermediate keystrokes needed to type each character, which would sometimes result in gibberish predictions for Hebrew, Russian and Arabic.

If you’re a site owner, before you go wild tuning your anchor text or thinking about your web presence for Icelandic users, please remember that this is only a sampling of the hundreds of changes we make to our search algorithms in a given year, and even these changes may not work precisely as you’d imagine. We’ve decided to publish these descriptions in part because these specific changes are less susceptible to gaming.

For those of us working in search every day, we think this stuff is incredibly exciting -- but then again, we’re big search geeks. Let us know what you think and we’ll consider publishing more posts like this in the future.

Posted by Matt Cutts, Distinguished Engineer

The +1 button for Images: See it. Share it.

Recommendations from your friends help making decisions on everything easier, from where to eat, to what movies to watch and where to go for your next trip -- and pictures can really help you decide. In March, we introduced the +1 button to let you make recommendations right from your search results page. Now, we’re extending this ability to Google Images.

Let’s say you’re looking to summit Mount Kilimanjaro and want to inspire a few of your climbing buddies to join you. You search for [mount kilimanjaro summit] and switch to Images mode to find rows and rows of photos testifying that this peak can indeed be conquered. By hovering over one of the images, you can quickly recommend this photo to your friends by clicking the +1 button.


Once they’re on board with the trip and start searching too, you’ll be able to quickly spot images they’ve recommended -- you’ll see annotations on the images they’ve +1’d on your search results page.


As with the other +1’s, you’ll need to create a Google+ profile before you can start +1’ing images. Your image +1’s will appear in the +1 tab of your profile, where you can see all of your recommendations in one place and delete those you no longer feel strongly about. To see +1’s on the image results page you’ll need to be logged into your Google Account.

Posted by Xiaorui Gan, Software Engineer

Powering a new job search engine for military veterans

(Cross-posted on the Official Google Blog and the Public Policy blog)

Earlier today, President Obama spoke about the importance of helping returning military veterans find work. Thousands of businesses have committed to hiring military veterans and families and as part of this nationwide effort, starting today, job seekers can visit the National Resource Directory (NRD) to search more than 500,000 job openings from employers around the country.

We have been working with the U.S. Department of Veterans Affairs to provide a customized job search engine for the NRD, using Google Custom Search technology. This custom search engine uses the power and scale of Google search to constantly crawl the web, looking for JobPosting markup from Schema.org on sites like simplyhired.com to identify veteran-committed job openings. An employer can easily add a job posting to NRD simply by adding that markup to their own web page. As pages are updated or removed from the web, they’re automatically updated and removed from the system, keeping the available job postings on NRD fresh and up to date.

If you’re an employer, you can find more information on how to participate on nationalresourcedirectory.gov. In addition, organizations such as local veterans' groups can help people find jobs by adding a veteran-committed jobs search box to their websites. 

We’re happy to contribute to this important initiative and hope businesses use this opportunity to connect with veterans seeking employment. 

Posted by Christina Chen, Product Manager, Search